[s2e3] Pet Store; Maid Service Instant

In the Nathan for You episode (Season 2, Episode 3), Nathan Fielder attempts to revolutionize two struggling businesses with high-concept, highly awkward marketing strategies. The Pet Store Strategy: Targeted Grief Marketing

: To ensure he comes across as likeable while pitching this "controversial" idea, Nathan holds a focus group in the back of a moving box truck to get feedback on his personality and presentation style. The Maid Service Strategy: The "Turbo" Method

: To achieve this, Nathan hires 40 maids to swarm a single house simultaneously, each assigned to a micro-task. [S2E3] Pet Store; Maid Service

: During the trial, the swarm of 40 maids actually took over eight minutes to finish, though Nathan still deemed it a success.

Nathan tackles the "social awkwardness" of having a maid in your house for hours by proposing a "turbo-clean" that eliminates the need for long-term presence. In the Nathan for You episode (Season 2,

: After the clean, Nathan attempts to act as a matchmaker between the homeowner and one of the forty maids. Episode Highlights

To help a struggling pet store, Nathan devises a plan to reach customers at the exact moment they need a new pet: right after their old one has died. : During the trial, the swarm of 40

: Capture the "replacement" market by being the first name a grieving owner sees.