Over 15,000 Spanish small and medium-sized enterprises (SMEs) sell on the platform, reaching record sales in international markets.

Ongoing debates and unionization efforts concerning warehouse working conditions.

Amazon's massive success is built on several key business segments:

Development of household brands like Alexa , Kindle , Fire TV , and Echo .

The company is currently facing antitrust lawsuits in both the U.S. and Europe regarding its treatment of third-party sellers.

Amazon has heavily invested in logistics centers across Spain, from Madrid and Barcelona to Seville, to ensure fast delivery through its Fulfilled by Amazon (FBA) program.

Valuing speed in business, as many decisions are reversible.