Rapidly changing, unpredictable environments where industry leaders cannot control the rules (e.g., fashion or tech).
Focus on survival first—restructuring, cutting costs, and preserving capital—to clear a path for a future growth strategy. Goal: Free up resources to ensure long-term vitality. Strategic Steps to Proceed
See an opportunity and pursue it single-mindedly to build something that doesn't yet exist. Goal: Create or recreate an industry. 4. Shaping: "Be the Orchestrator"
