Short-form videos and viral trends turn everyday users into global creators. 🚀 Key Drivers of Change
Korean dramas, Latin music, and anime now dominate Western markets. Short-form videos and viral trends turn everyday users
Online spaces allow audiences to dissect, theorize, and celebrate their favorite media. and celebrate their favorite media. Playlists
Playlists, podcasts, and live concerts create the soundtrack to our lives. Short-form videos and viral trends turn everyday users
Platforms have shifted control from networks to the viewers.
Feeds are hyper-personalized to match individual tastes.