The Rock reached the pinnacle of the company at , winning his first WWF Championship through a "Deadly Game" tournament. This victory was a shock double-turn: he joined Vince McMahon’s Corporation , becoming the "Corporate Champion" and the perfect foil to the rebellious " Stone Cold" Steve Austin .
After an injury sidelined him, Johnson returned in 1997 with a completely different attitude. He joined the and began referring to himself in the third person as "The Rock." He leaned into the audience's hatred, developing a razor-sharp wit and legendary catchphrases (e.g., "If you smell what The Rock is cooking!"). By 1998, his charisma was so undeniable that he became a major star, eventually leading to his own themed pay-per-view, WWF Rock Bottom: In Your House . 3. The "Corporate Champion" and Rivalry with Austin wwf rock
: By 2000, he was the face of the company while Austin was sidelined with injuries. He hosted Saturday Night Live and began attracting Hollywood’s attention. 4. Passing the Torch and Hollywood Departure The Rock reached the pinnacle of the company
In 2002, The Rock participated in a "dream match" at against Hulk Hogan . Despite being a heel, Hogan was cheered by the crowd, and The Rock's ability to adapt to the audience's reaction solidified the match as an all-time classic. Shortly after, Johnson left the WWF in 2004 to pursue an acting career . 5. Returns and "The Final Boss" The Rock has returned periodically for high-profile feuds: He joined the and began referring to himself