Currently the most popular brand for lips. Their Juicy Lasting Tints provide a glass-like shine that stays pigmented for hours.
A uniquely Korean trend involves highlighting the "smile bands" under the eyes to create a more youthful appearance. Brands like Too Cool For School offer dual-ended pencils specifically for this purpose. 4. Where to Shop
Known for their Ink Velvet line, these are essential for the popular "gradient lip" look, offering a soft-focus, matte finish that feels like weightless whipped cream. 3. Precision Eye Makeup what to buy in korea makeup
If there is one product Koreans have perfected, it is the lip tint. Moving away from drying stains, modern K-beauty tints offer "tanghulu" (sugar-coated fruit) levels of shine or a "blurred" velvet finish.
While individual brand shops are great, the best way to see everything at once is to visit . It is the "Korean Sephora" and stocks the most current, trend-forward brands like Clio , Espoir , and Wakemake . Currently the most popular brand for lips
South Korea is the undisputed skincare and makeup capital of the world. If you find yourself wandering the neon-lit streets of Myeongdong or the trendy boutiques of Hongik University (Hongdae), the sheer volume of products can be overwhelming. To shop like a local, focus on these three categories: , Innovative Lip Tints , and Technological Curiosities . 1. The "Glass Skin" Base
Brands like Unleashia specialize in biodegradable glitters and fine shimmers that catch the light beautifully without being chunky. Brands like Too Cool For School offer dual-ended
This is Korea’s most iconic export. Look for brands like HERA (the Black Cushion is a cult favorite for its seamless finish) or Laneige . They offer high SPF, buildable coverage, and a portable format perfect for touch-ups.