Historically, TV ad buying was a manual "spray-and-pray" process involving phone calls with network sales reps to secure 30-second spots for broad demographics like "females under 35". Programmatic buying replaces these negotiations with software and algorithms that decide in milliseconds which households see which ad, at what price. How the "Deep Story" of Programmatic TV Works
Content delivered via the internet to smart TVs or devices like Roku and Apple TV. This makes up roughly 75% of all CTV transactions today. what is programmatic tv buying
Programmatic TV buying is the automated, data-driven method of purchasing and placing television advertisements across streaming and traditional channels. Historically, TV ad buying was a manual "spray-and-pray"