To keep pets from licking their wounds, some vet wraps are coated in a bitter substance. This sparked a viral social media trend where veterinary staff and pet owners film themselves taste-testing the wrap to see if it actually tastes as bad as advertised.

Beyond pure aesthetics, the unique properties of vet wrap make it the perfect subject for short-form comedy and lifestyle videos.

Gamers, athletes, and tattoo artists frequently use vet wrap to wrap controllers, sports handles, or tattoo machines to create a custom, non-slip grip.