: One of the most accessible beach markets, with median prices around $245,100—nearly 27.5% below the national average. Market Trends to Watch
: The short-term rental (STR) market is becoming more competitive. Success in 2026 depends on strong branding and professional management rather than just location. Key Considerations Before Buying Buying a vacation home in Florida | Rocket Mortgage vacation homes to buy in florida
: Favored for "quiet luxury" and high-net-worth demand. Sarasota is noted for its cultural arts scene and luxury condo liquidity in 2026. : One of the most accessible beach markets,