Two 10% discounts often feel more valuable to a shopper than a single 20% discount.
Many purchases are made to boost social status or soothe negative emotions rather than to fulfill a functional need. 🛣️ The 5-Step Decision Journey
Most consumers move through a predictable cycle before and after a purchase: Realizing a need or a want exists.
Researching solutions via the internet, friends, or ads.
Comparing features, price, and ease of use.
The actual conversion or "buying" moment.
Consumer Behaviour | Understanding
Two 10% discounts often feel more valuable to a shopper than a single 20% discount.
Many purchases are made to boost social status or soothe negative emotions rather than to fulfill a functional need. 🛣️ The 5-Step Decision Journey Understanding Consumer Behaviour
Most consumers move through a predictable cycle before and after a purchase: Realizing a need or a want exists. Two 10% discounts often feel more valuable to
Researching solutions via the internet, friends, or ads. or ads.
Comparing features
Comparing features, price, and ease of use.
The actual conversion or "buying" moment.