Types Of Buyer Decision | Process

For small, low-risk purchases (like a soda), consumers often skip steps 2 and 3. For high-stakes buys (like a house), they might spend months in those middle stages.

The process starts when a consumer realizes a difference between where they are and where they want to be. Hunger, thirst, or boredom. types of buyer decision process

Some buyers care more about style, while others care more about durability. For small, low-risk purchases (like a soda), consumers

Reading online reviews, forums, or social media. Commercial sources: Visiting websites or looking at ads. 3. Evaluation of Alternatives (The Comparison) low-risk purchases (like a soda)

The journey doesn't end at the checkout. The buyer evaluates if the product lived up to the hype.