Buys Periscope - Twitter

: While Twitter excelled at text-based "what's happening" updates, Periscope allowed users to actually show what was happening.

: Periscope allowed everyone from private users to celebrities and journalists to broadcast global events at scale. Integration and Peak Success twitter buys periscope

Following its public launch in March 2015, Periscope quickly became a cultural phenomenon, earning the title of from Apple later that December. It gained notoriety for its use in citizen journalism and political events, such as when Democratic members of the U.S. House of Representatives used it to stream a sit-in when official C-SPAN cameras were turned off. : While Twitter excelled at text-based "what's happening"

Technically, Twitter began integrating Periscope's core features directly into its main application as early as late 2016, allowing users to "go live" without needing a separate app. Decline and Discontinuation It gained notoriety for its use in citizen

: The integration provided a new platform for high-value video advertisements, helping Twitter compete with digital-ad giants like Facebook and Google.