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Major players are moving beyond screens to "In Real Life" (IRL) branded experiences, including theme parks, live events, and immersive travel. Streaming services are bundling again to combat "subscriber
Vertical video platforms like TikTok (now at 1.59 billion users) are being treated as "innovation labs" or testing grounds for new IP before major studio investment. 📊 Market Dynamics and Consumption Habits It is used to automate post-production, multi-format content