Branduri: Top 100

Technology accounts for over half of the total brand value in the Top 100.

Some brands prove that age is an asset. These "immortal" brands rely on deep-seated emotional trust. Top 100 New Brands in 2022 | Clarivate Top 100 Branduri

In the 20th century, building a global brand was a multi-decade marathon. Japanese giants like and Sony often took 25 years to gain international trust. Today, that timeline has collapsed. Technology accounts for over half of the total

The landscape of the world’s top 100 brands is more than a list of financial figures; it is a narrative of how human connection and technological speed have redefined the concept of "value." While tech giants like , Google , and Microsoft continue to dominate the top rankings, the "story" of global branding has shifted from slow reputation-building to rapid, purpose-driven disruption. 🚀 The Speed of Success Top 100 New Brands in 2022 | Clarivate