The biggest mistake we make is assuming "they" have a secret map we don't. We try to mirror their voice, adopt their strategies, and chase their audience. But by the time you've successfully copied someone else, they've already moved on.
A solid blog post needs a hook, and the best hook you have is your own unique perspective. If you're busy looking at what everyone else is doing, you're missing the gaps they've left wide open. Shifting the Lens Instead of asking, "What are they doing?" start asking: What is my unique "why" that they can’t replicate? How can I serve my audience better than they can? Stop Reacting, Start Creating The biggest mistake we make is assuming "they"
being the "industry standards" that tell you you're doing it all wrong. A solid blog post needs a hook, and