: Understanding why growth is a necessary objective for survival in a non-buoyant economy.
Originally developed as a 12-day training program for 3M China, the book includes application tools and practical guidelines for implementing Drucker’s concepts within an organization. The Strategic Drucker: Growth Strategies and Ma...
: Common management mistakes that lead to failure. : Understanding why growth is a necessary objective
: He identified only two essential functions for any enterprise: marketing and innovation . All other functions are merely costs. The Strategic Drucker: Growth Strategies and Ma...
: Drucker famously argued that the only valid purpose of a business is to create a customer .
: Driven by internal marketing, innovation, and sales.