: It explains how we "read" people instantly based on their aesthetic choices. Notable Quotes
: Fashion creates myths that turn cultural choices into seemingly "natural" trends [1]. Why It Matters
: Barthes argues that fashion magazines actually construct the meaning of clothes more than the designers do [1, 3].
: It moved fashion from art history into the realm of linguistics and sociology [2].
or essays within the book (e.g., "The Fashion System")