Teenagers remain heavily digital, with roughly of U.S. teens online daily.

: Gen Z averages roughly 4 to 5 hours of daily social media use. TikTok is the intensity leader, with teens spending an average of 1 hour and 18 minutes per day on the app.

A significant trend in 2026 is the movement away from public broadcasting toward .

: YouTube remains the universal leader, used by 92% of teens. It is followed by TikTok (68%) , Instagram (63%) , and Snapchat (55%) .

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