For many nations, sports are a "second religion" (e.g., cricket in India) and a primary builder of national identity and unity.

A manager must act as a leader who treats employees and athletes on humanitarian terms, balancing personal interests with organizational goals. 3. The Role of Sports Humanities

The next generation of sports leaders must be "bi-lingual," possessing both business-related comprehension and an acquaintance with art, law, and history. True success in sports is a synergistic effect involving coaches, sponsors, and the community at large.