if you want to capture potential "announcement momentum." Stocks often rise between the announcement and the ex-split date as excitement builds.
Trading volume often spikes, leading to sharper price swings. Buying After the Split Stock Splits 101: The 5 Most Common Questions Answered should you buy stock before or after it splits
if you are a long-term investor. Your focus should remain on company fundamentals, which a split does not alter. Comparison of Buying Windows Buying Before the Split Pros: if you want to capture potential "announcement momentum
Management typically only splits a stock when they are confident in future growth. Cons: should you buy stock before or after it splits
Historically, many stocks see a price increase between the announcement and the actual split.
The pre-split hype can inflate the price beyond its fair value.