Verizon’s move was seen as a way to "roil" a competitive but calm wireless market. Other retailers and manufacturers offered varying alternatives at the time: Where to Get the Best Deal on the New Samsung Galaxy S8
While advertised as "free," the promotion required a long-term commitment to Verizon's services to realize the full savings. samsung galaxy s8 buy one get one free verizon
, designed to aggressively compete during the holiday season. While the offer allowed customers to secure a flagship device at essentially no cost, it came with specific carrier-related requirements that defined the "true" price of the deal. The Core of the Verizon BOGO Offer Verizon’s move was seen as a way to
: The discount for the second device (up to a $750 value) was applied as a monthly bill credit over 24 months rather than an upfront discount. Essential Terms and "The Catch" While the offer allowed customers to secure a
: If the line was terminated or the balance paid early, the remaining bill credits would end, leaving the customer responsible for the remaining balance of the "free" phone. Comparative Market Context (2017)