[s1e21] Eating Crow Today

PTC Velocity is a Sales Enablement Platform, powered by SAVO Group. The goal of this project was to revamp the web UI and navigation that result in better user experience.

[s1e21] Eating Crow Today

User Research • Prototyping • UI Design • UI Development

[s1e21] Eating Crow Today

Though its purpose is to enable better sales process, PTC Velocity’s bad UI and poor content organization were not tailored to fit the needs of our daily users, the sales reps and partners reps.
‍
We knew the website refresh needed to start from home. The old homepage did not serve much of its purpose. Randomly placed announcement banners and unclear buttons on top made the homepage to look confusing.

[s1e21] Eating Crow Today

With the this project, we wanted to accomplish following goals:

Redesign with consistent UI

Better content organization

Provide easier way to access translated contents

Improve navigation experience

[s1e21] Eating Crow Today

To learn more about our users’ experience with the current site, we conducted user interviews and usability testing. Based on the feedbacks we collected, we were able to identify 3 major user behavior using this platform.

Searchers know what they are looking for, use the search bar to look for the contents.

Navigators know what type of content to look for. So they start navigating through pages to find them, often getting frustrated for getting lost in the navigation.

Receivers are not comfortable using the system for its confusing UI. They want contents to be delivered directly to them.

User Stories

“When I go into Velocity, I care more about information design than pretty looking UI. As long as I can find contents as quickly as possible, the better.”

Many users struggled navigating through pages to find the right content. We needed to find the best way to make their discovery experience easy and seamless.

[s1e21] Eating Crow Today

The gang visits the farm after Fred develops a crush on Beth, the daughter of a local farmer named Jonathan. In an effort to win Beth's favor, Fred goes to extreme lengths to demonstrate his mystery-solving prowess, often putting himself in increasingly ridiculous situations to appear heroic.

: A supernatural scarecrow ghost is driving customers away from the farm, threatening the family's livelihood. [S1E21] Eating Crow

becomes jealous of Shaggy and Scooby’s close bond and decides to hoard various farm animals as her own "pets" in an attempt to replicate their friendship. Key Episode Elements The gang visits the farm after Fred develops

is the 21st episode of the first season of the animated series Be Cool, Scooby-Doo! , which originally aired in March 2016. The episode follows Mystery Inc. as they travel to a farm where a terrifying living scarecrow is haunting the local business. Plot Overview becomes jealous of Shaggy and Scooby’s close bond

The title refers to the American idiom which signifies the humiliation of admitting you were wrong after taking a strong, public stance. In the context of the episode, this likely mirrors Fred's eventual realization that his over-the-top attempts to impress Beth were misguided. "Be Cool, Scooby-Doo!" Eating Crow (TV Episode 2017) - IMDb

[s1e21] Eating Crow Today

There is never a perfect design! We had a lot of positive feedbacks from our users with the redesign. Users were satisfied with cleaner UI and improved navigational experience.

However, even the new design could not satisfy our users 100%. As they continued using the tool, they faced with new sets of problems. I learned how important it is to never get fully satisfied with the design decisions and the continue the effort of iteration, which should not be an option but a habitual routine.