Rob Riches -

Placed 2nd in the World as a Pro Muscle Model (2008) and earned Pro cards in both Fitness and Muscle Model categories.

He generally follows a balanced macro-nutrition approach, typically maintaining around 3,000 calories per day with a split of roughly 40% protein, 40% carbohydrates, and 20% fats. He authored the book Ultra Lean , a guide to sustainable macro-nutrition and training. Rob Riches

He continues to influence the industry by advocating for "intelligent strength training," focusing on helping individuals in their 30s, 40s, and beyond build capable bodies that support long-term health rather than just short-term aesthetics. Rob Riches Cover Shoot Placed 2nd in the World as a Pro