The Reality of Guaranteed Home Sale Programs A "Guaranteed Sale Program" is a marketing offer where a real estate agent or brokerage commits to purchasing your home if it does not sell on the open market within a set timeframe. While it offers peace of mind for those needing a fast exit, the convenience comes at a significant cost, often resulting in 10% to 30% less profit than a traditional sale. How the Guarantee Works
The process typically follows a structured sequence designed to favor an open-market sale first: realtors that guarantee to buy your home
: You agree to list the home for a specific duration (e.g., 60 to 120 days) at a price recommended by the agent. The Reality of Guaranteed Home Sale Programs A
: An agent conducts a Comparative Market Analysis (CMA) or appraisal to determine your home’s "guaranteed price". : An agent conducts a Comparative Market Analysis