Psychology 101: How To Control, Influence, Mani... (Desktop)

Influence is rarely about force; it is about leveraging cognitive biases and social norms. Robert Cialdini’s six principles of persuasion provide a framework for understanding how individuals are moved to action: The internal obligation to return a favor.

The tendency to follow the lead of similar others in uncertain situations. Psychology 101: How To Control, Influence, Mani...

Introduction