He has a significant partnership with Nike , releasing the ADL (A Dangerous Lyfe) Collection in March 2026, which included the first-ever rapper-led official album box sets directly with the brand.
He frequently mentions high-end brands in his lyrics, which aligns with the "designer clothing" trend in modern hip-hop fashion. prada_u_feat_yeat
The track features Yeat , known for his futuristic rage-rap style and viral success on platforms like TikTok. He has a significant partnership with Nike ,
Yeat's connection to luxury fashion brands like is a recurring theme in his music and public persona: prada_u_feat_yeat