Now & Later Official

It’s a sensory experience that lasts longer than a standard Starburst.

Created by the Phoenix Candy Company in 1962. Now & Later

Now & Later is the candy world’s ultimate marathon runner. Since 1962, it has occupied a unique niche: a taffy-like chew that starts like a brick and ends like a smoothie. 🍬 The "Patience" Candy It’s a sensory experience that lasts longer than

Still one of the best "price-per-minute" candies. Durability: It doesn't melt into a puddle like chocolate. Since 1962, it has occupied a unique niche:

It moved from Phoenix to Leaf, then Nabisco, and finally settled with Ferrara Candy Company . 🎨 The Flavor Spectrum

Now & Later thrives on "Barbershop Nostalgia." It’s the candy you find at corner stores, concession stands, and grandma’s glass jar.

A treat children could enjoy all day for just a nickel.