By 2025–2026, YouTube is projected to generate more media revenue than long-standing titans like Disney. YouTube's bottom-up, AI-powered model allows its 2.7 billion users to reach audiences that traditional media cannot match.
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These scripted, serialized videos (typically 1–2 minutes) have emerged as a massive commercial category, attracting tens of millions of viewers. By 2025–2026, YouTube is projected to generate more
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