To attract certain types of players, specifically , you must invest in a stat called Fluff .
The social story—how players interact and build communities. Socializers / Casuals The story of personal achievement and rare loot. Gibs The visceral feel of combat and boss-slaying. MMORPG Tycoon 2
: You must balance the books, pay for server bandwidth, and keep investors happy. To attract certain types of players, specifically ,