Price isn't the only lever. If the vendor cannot lower the cash price, negotiate for these non-cash benefits:
: Take the initiative by being the first to offer ideas and share goals. Starting the conversation allows you to "anchor" the price and expectations in your favor. 💎 Maximizing Added Value (Value-Adds) media buying negotiation tactics
: Spend 70% of the meeting listening and only 30% talking. Understanding the publisher's pressure points (e.g., end-of-quarter quotas) gives you the leverage to ask for better rates. Price isn't the only lever
: Secure the right of first refusal for future high-impact placements or seasonal events. media buying negotiation tactics