: While they still dominate linear TV viewership (representing 26% of all viewers), they are increasingly comfortable with ad-supported streaming tiers (FAST) to manage costs. Social Media & Digital Engagement
: Live sports remain a primary draw, with major 2026 events like the Winter Olympics and the FIFA World Cup expected to see massive engagement from this demographic. mature 50yr olds porn
Social media is viewed as a rather than just a place to share memes. : While they still dominate linear TV viewership