Made To - Stick

: Use "anti-authorities" or vivid details to give the idea believability without relying solely on traditional status.

: Make people care by appealing to their feelings or self-interest. Made To Stick

: Use narrative to provide a mental "flight simulator," preparing people to act on the idea. Available Summaries & Resources: Made to Stick: Why Some Ideas Survive and Others Die : Use "anti-authorities" or vivid details to give