Kygo_selena_gomez_it_aint_me_audio -

The track is notable for its "build-and-drop" structure that integrates organic instruments with digital manipulation.

: Fans and critics have often linked the lyrics to Gomez's past relationship with Justin Bieber , specifically noting the "seventeen" age reference, which aligns with when they began dating. Commercial Impact kygo_selena_gomez_it_aint_me_audio

The song was a massive global success, proving Kygo's ability to cross over into mainstream pop. The track is notable for its "build-and-drop" structure

: The music video, directed by Philip R. Lopez, tells a distinct story of a couple in a motorcycle accident, where a butterfly motif suggests the girlfriend remains a spiritual presence for her comatose partner. : The music video, directed by Philip R

New York City—but ultimately decides they can no longer be the one to "walk you through the dark side of the morning".

The lyrics, co-written by Gomez, Kygo, Ali Tamposi, and Andrew Watt, explore a caused by a partner’s struggles with alcoholism and partying.