Journalist

: Use active verbs and present tense (e.g., "City Council Approves New Transit Plan" instead of "New Transit Plan was Approved").

: Use numbers or emotional "power words" to spark curiosity. 2. The Lede (Opening Paragraph) journalist

: Immediately address Who, What, Where, When, and Why. : Use active verbs and present tense (e

: Instead of a dry summary, start with a character or a startling statistic to grab attention. journalist