Local legends say JJ was Julian Jace, a confectioner who lost his daughter to a rare illness. He didn't want to bury her; he wanted to preserve her.

The video opens with a saturated, flickering shot of a conveyor belt. The candy—"JJ’s Cosmic Chews"—is a violent, pulsating violet. As the camera pans, you see JJ, the mascot. He isn’t a cartoon. He’s a man in a weathered, velvet suit with a mask that looks like it was molded from hardened sugar and human teeth.

Should the "glitch" involve (like a phone call)?

He doesn't speak. He just points at the camera. Every time he points, the frame skips, and the candy on the belt changes. It starts looking less like food and more like polished stones, then glass, then something organic that seems to breathe. The Narrative Layers