On To The Next One Ft. Swizz Beatz: Jay-z -

Lyrically, the song is a direct challenge to fans who wanted JAY-Z to remain static. He explicitly addresses criticisms about his changing style:

The music video, directed by , remains one of the most discussed visuals in JAY-Z's career. Shot in stark black-and-white, it abandons typical hip-hop tropes for surrealist imagery: On To The Next One [Jay-Z + Swizz Beatz] Lyrics - Genius JAY-Z - On To The Next One ft. Swizz Beatz

With lines like "Fuck a throwback jersey 'cause we on to the next one," he dismisses past trends he once helped popularize in favor of current high-fashion "Teller suits". Lyrically, the song is a direct challenge to