: Departing from typical high-energy or "cute" rookie concepts, the MV utilizes a refined, classy atmosphere often compared to "rich heiresses" or floral imagery.

IZ*ONE's debut music video, , released on October 29, 2018, served as a sophisticated introduction to the group's signature "elegant" concept. Directed by VM Project Architecture , the video's aesthetic is heavily driven by the color red, symbolizing the members' passion and the "rosy life" they promise to share with fans. Visual & Conceptual Themes

: The song is noted for its powerful pre-chorus build-up that leads into a more restrained, melodic drop for the titular "La Vie en Rose" hook.