: It analyzes the "fourth wall" breaking and mockumentary style, which made many viewers feel "jinxed" or "offended" by the interactive curse elements.
Other formal writings treat the film as a case study in marketing and folklore horror: Incantation (2022) (Chinese)
: An essay by Asha Bardon, MA on Substack provides a deep dive into the theology of "yūrei" and "onryō" and how religious studies inform the film's narrative. : It analyzes the "fourth wall" breaking and
The most notable formal paper discussing the film is published in the Journal of Chinese Film Studies . Incantation (2022) (Chinese)
: The paper examines why the film received intense negative backlash in mainland China despite its commercial success in Taiwan.