Ikon - Вђ˜м™њм™њм™њ (why Why Why)вђ™ M/v May 2026

Released on March 3, 2021, marked a significant turning point for iKON, showcasing a more delicate, musically mature persona . This digital single arrived after a year-long hiatus, serving as the group's first release without songwriting credits from their former leader, B.I . Bittersweet Lyrics and Themes

Solo sets for each member emphasize isolation. For instance, Yunhyeong walks through flowers that wilt as he passes, visually mirroring the lyrics' "white ash" theme . Production Highlights iKON - ‘왜왜왜 (Why Why Why)’ M/V

Unlike typical pop songs that end after a bridge, "Why Why Why" concludes with an emotional peak in the outro, a "charming point" designed to linger with the listener . Released on March 3, 2021, marked a significant

A recurring "beautiful love flower" represents the relationship, which has now withered into "white ashes" . For instance, Yunhyeong walks through flowers that wilt

The official music video uses cinematic, moody imagery to reflect these stages of grief :