Reviewers and business experts often highlight the book's accessibility for those who "wear the marketing hat" by necessity rather than training.
: Actively asking satisfied customers for referrals is one of the most effective ways to gain new business. How to gain customers and increase profits with...
: Shepherd introduces a framework centered on the "Three Cs"— Company , Customers , and Competition —to help businesses find their market sweet spot. Reviewers and business experts often highlight the book's
: It details how to fill the top of the sales funnel through targeted "awareness activities" and lead education. How to gain customers and increase profits with...
: Increasing profits often involves optimizing costs for low-value customers while introducing loyalty programs for high-value segments.