How To Buy Amazon Prime Membership As A — Gift

: Amazon requires a backup payment method (credit/debit card) on file, even if the gift card covers the entire cost. Alternative: Amazon Household (Sharing Benefits)

As of early 2026, Amazon has officially discontinued the program . While some legacy help pages or third-party guides may still mention a "Gift of Prime" landing page, users attempting to use that specific feature are typically met with notices stating it is no longer available or redirected to general gift card options. how to buy amazon prime membership as a gift

: Visit the Amazon Gift Card Store and select an Email or Text Message gift card . : Amazon requires a backup payment method (credit/debit

: Determine the cost of a one-year Prime subscription. As of 2026, the base price is $139, but you must account for local sales tax based on the recipient's location. : Visit the Amazon Gift Card Store and

The recipient must redeem the gift card to their own Amazon account balance.

: Enter the calculated amount and the recipient's email address. You can include a personalized message explaining that the gift is intended for their Prime membership. Recipient Redemption :

Since you can no longer buy a "Prime Gift" product directly, follow these steps to provide a friend or family member with the funds for a subscription: