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How traditional Hollywood is now using social media as an "innovation lab" to test new characters and intellectual property (IP).

Professional-quality "vertical dramas" designed for mobile phones are becoming an $11 billion industry, meant to be watched in 60- to 90-second bursts. Honey-chut-Pakistani-car-XXX.mp4

AI has moved from an experiment to a core feature of production. How traditional Hollywood is now using social media