Google Shopping Buy Button Now

: Google is piloting "Direct Offers" where AI determines when to display specific discounts, bundles, or free shipping directly within the shopping interface for brands like e.l.f. Cosmetics and Petco. 2. Historical Context: The "Buy on Google" Program

: Recent 2026 updates allow merchants to display loyalty program labels and tailored offers directly on shopping ads, which has reportedly increased click-through rates (CTR) by up to 20%. google shopping buy button

Introduced originally as "Purchases on Google," this feature was intended to compete with Amazon by offering a one-click-style experience. : Google is piloting "Direct Offers" where AI

The "Google Shopping Buy Button" refers to two distinct features: the discontinued marketplace program and the current Direct Checkout Links . Executive Summary Historical Context: The "Buy on Google" Program :

: Merchants can now set handling_cutoff_time and minimum_order_value at the product level rather than account-wide.