Birthday themes are also prominent in Lithuanian family-oriented media:
: Influencers often create content around their own birthdays, such as giveaway reels to celebrate with their audience. gimtadienis
: Large-scale celebrations or "gimtadienis" events for organizations, such as the 32nd birthday of Printing House Kopa , focus on community and future goals. gimtadienis
Several popular Lithuanian artists have released tracks titled "Gimtadienis," often focusing on nostalgia or celebration: gimtadienis