Flash! May 2026

You can save the filter from Stories and then apply it to your Reels, adding a quick 0.1-second cut for a "flicker" effect. Photography & Camera Flash Features

If you're diving into actual flash photography, several key features and modes help you control the light: Flash!

Select a photo from your gallery (this effect works best on darker or nighttime photos). Tap the icon (the three stars). You can save the filter from Stories and

Wait for the AI to process the image and apply the retro glow. Flash!

This new feature applies a high-exposure, 90s-inspired "film flash" look to existing photos or videos in your gallery. Open Instagram and go to your Story .

Search for or "Flash Film Style" and select the filter.