Why focus on this now? Usually, by "Episode 09" of any endeavor, the initial excitement has worn off. The "tangibles"—the shiny new tools and the early quick wins—have become routine. This is the plateau where most people quit because they can't see the immediate growth.
The "intangibles" are the qualities that don’t show up on a spreadsheet but define the difference between a project that functions and one that resonates. The Ghost in the Machine Episode 09: Intangibles
🚀 Tangibles provide the floor, but intangibles provide the ceiling. Why focus on this now