- My Kind Of Love (official Music Video) | Emeli Sandг©

: Sandé has stated that while the song can be interpreted romantically, its core is about a love that is steadfast and reliable even when things are "not perfect". Alternate Remix Video

The video follows an emotional journey between two characters, often interpreted as sisters or close childhood friends. Emeli SandГ© - My Kind of Love (Official Music Video)

The concept was deeply influenced by Sandé’s personal history and observations: : Sandé has stated that while the song

: Sandé visits her friend (Lewis), who is suffering from a severe illness, likely cancer, which has caused her to lose her hair. Emeli SandГ© - My Kind of Love (Official Music Video)

: Sandé brings her friend a pink wig and helps her "escape" the hospital for a day. They travel to the seafront amusements in Hastings to share a day of joy and normalcy.