He put a small budget into and Google Maps so that when anyone nearby searched for "fresh sourdough," his shop popped up first. He spent $5 a day on Facebook ads specifically targeting people within a 5-mile radius. Phase 5: The Pivot (Analysis)
He set a "SMART" goal: Increase online pre-orders by 20% in three months. Phase 2: The Strategy (The "Value Hook") El plan de marketing digital
Instead of shouting "Buy my bread," Leo decided to become the neighborhood’s baking expert. His strategy was . He filmed 30-second clips of the "crunch" sound his baguettes made. This wasn't just advertising; it was an experience. Phase 3: The Channels (The Ecosystem) He put a small budget into and Google
A digital marketing plan isn't a static document; it’s a living map. You start with the user, build a bridge of value, and constantly refine the path based on what the data tells you. Phase 2: The Strategy (The "Value Hook") Instead
After a month, Leo looked at his data. He noticed people loved his videos but hated his long checkout form. He simplified the website to a "One-Click Buy" button. Orders doubled overnight.
Leo didn't start by posting photos. He started with a notebook.
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