Can You Handle The Facts? This Should Wake The ... Direct

(e.g., social media, a specific video)

: Often paired with images of red pills, lions (as opposed to sheep), or "The Matrix" imagery. Psychological Appeal

: "This should wake the..." typically ends with "sheep" or "masses." It uses the "Great Awakening" motif, suggesting that the general public is "asleep" or brainwashed by mainstream narratives.

(e.g., health, politics, finance)

: By suggesting the "facts" are hard to handle, it prepares the reader to reject their previous knowledge.