What elevates this video from a standard promotional piece to a movement is its mission. Realizing how close the live music industry came to this exact dystopian reality, Smith used the premiere to actively support the National Independent Venue Association (NIVA) .
The track itself acts as a massive milestone for both artists: What elevates this video from a standard promotional
Caitlyn Smith - I Can't (feat. Old Dominion) (Official Video) CaitlynSmithVEVO YouTube• Apr 26, 2021 What elevates this video from a standard promotional
NIVA formed at the onset of the pandemic shutdowns to preserve and nurture the ecosystem of independent live music venues across the United States. By creating this visual, Smith holds up a mirror to a future we never want to see. 🎤 A Star-Powered Collaboration What elevates this video from a standard promotional
Watch the official music video for 'I Can't' below to see the cinematic storytelling and support independent venues: